The Washington State Health Care Authority launched the Focus On campaign to prevent underage drinking among high school teens and inspire them to keep alcohol out of the picture like four out of five Washington teens do. The campaign spotlights positive social norms, offers information about the risks and consequences of underage drinking in ways that are relevant for youth, outlines refusal skills, and encourages teens to choose healthy ways to deal with stress, anxiety, and boredom.
While many teens believe the majority of their peers drink alcohol, the reality is that four out of five Washington teens don’t drink, according to the 2018 Washington Healthy Youth Survey. Focus On encourages teens to “focus on” the things that matter—such as pursuing goals, engaging in healthy activities, and connecting with friends—and not let misperceptions around underage drinking influence what they do.
We are excited to bring this campaign to our community to encouraged and support our youth in making healthy life choices. If you would like to learn more about this campaign you can visit the website at: https://focusonyouwa.org/#page-top
Want to work with us on this campaign? Contact Mollie Mustoe at mmustoe@qbhs.org or (509) 8758-3341 ex2217 or message us on Facebook @clarkstonepic
